The publisher of Newsweek and the International Business Times just proved Trump and the GOP right and in the process broke Liz Warren’s heart
They just got busted in a massive scheme to loot the ad budget of Liz Warren’s favorite government agency, the Consumer Financial Protection Bureau.
The backstory is the GOP hates this agency and Liz Warren considers it sacred. So when Trump came in and found the agency doing some weird things with their bloated ad budget, the GOP raised the alarm bells.
But even they didn’t know how bad it was.
According to Buzzfeed:
“IBTimes.com, the publisher’s US business site, last year won a significant portion of a large video and display advertising campaign for the Consumer Financial Protection Bureau, a federal agency. Social Puncher, a consulting firm that investigates online ad fraud, alleges in its report that the ads were displayed to an audience on IBTimes.com that includes a significant amount of “cheap junk traffic with a share of bots.”
But that is just the tip of the iceberg.
The CFPB’s was called out for some dubious tactics when the GOP discovered it had given more than $40 million in contracts to GMMB, a top Democratic media firm, for advertising buys.
It smells bad, but to be fair the report claims GMMB was also duped by this scheme by the liberal media outlets and bears no responsibility for the alleged fraud.
Regardless, the GOP was absolutely correct to say where there’s liberal smoke there is bound to be liberal fraud.
Will they get any credit?
“We take allegations of fraud very seriously. Acting Director Mulvaney is actively looking into the work done by GMMB, and these allegations of ad fraud by IBTimes.com will be investigated as part of that process,” a CFPB spokesperson said.
This comes after investigators from the Manhattan District Attorney’s office raided Newsweek’s New York offices as part of another investigation which comes on top of the news that they are embroiled in a dispute with the IRS.
But most embarrassing are reports, at least from the Australia division, that they outsource their content to India and the Philipines.
Newsweek Media Group denied “fraudulent activity” but did acknowledge it buys audiences from ad networks before saying this is a “small percentage of traffic.”