More Carnage For NFL Audience; Yet Another Significant Drop For “Thursday Night Football”
The NFL is pretty creative at coming up reasons (other than the obvious one involving complete disrespect for its fan base) for its ongoing major television ratings decline.
One which simply will not work for this past (Week 7) Thursday night’s Oakland Raiders-Kansas City Chiefs matchup is “lack of a rivalry.” Those two teams have as longstanding a rivalry (going back to their old AFL days) as any, and both teams made the postseason last year and are considered among the NFL’s current elite.
In sum, those numbers were down 7% FROM JUST THE PREVIOUS WEEK. And those previous week (Week 6) numbers were down 5% from the Week 5 numbers.
That is what’s known as a DISASTER.
Ending a four-game losing streak for the Bay Area team, that 31-30 victory on Thursday Night Football also came as Raiders running back Marshawn Lynch was booted out of the game for bumping hard into a line judge. In the first NFL game since the league issued its non-rule on whether players would be made to stand for the national anthem or not on October 17, Lynch along with the Chiefs’ Ukeme Eligwe … sat during the ‘Star Spangled Banner’ in protest. …
… Thursday Night Football snared a 9.9/17 in metered market results on CBS and the NFL Network.In Week 7 of a season that has seen NFL ratings down over 15% on CBS from last year, that’s down 7% from the Philadelphia Eagles’ 28-23 October 12 win over the Carolina Panthers in the early numbers – which was down 5% from the week before.
Last night’s TNF matches the season low for the CBS and NFL Network-aired September 28 opener, which was down 13% from the year before. As NFL ratings overall have slumped about 8% this season so far, last week’s Week 6 TNF went on to score a total viewership of 14.6 million, which was down 5% from the week before and even with Week 6 of the 2016-2017 season.
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